Privacy policy

Introduction

Last Updated: 12 March 2025

Plume LTD ("we," "us," or "our") operates the Shapeshift website (the "Website"). This Privacy Policy explains how we collect, use, and protect your personal data when you use our Website. By using our Website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect the following types of information:

Personal Information: When you contact us, subscribe to a newsletter, or fill out a form, we may collect your name, email address, phone number, company name, and other details.

Usage Data: We collect information about how you interact with our Website, such as IP address, browser type, referring pages, and time spent on the site.

Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your browsing experience and analyze website traffic.

2. How We Use Your Information

We use your information for the following purposes:

To provide, maintain, and improve our Website.

To communicate with you, including responding to inquiries and sending marketing materials if you opt-in.

To analyze Website performance and usage trends.

To ensure the security of our Website and prevent fraud.

3. Sharing Your Information

We do not sell, trade, or rent your personal information. However, we may share your data in the following cases:

Service Providers: We may share information with third-party service providers who assist in operating our Website or providing services to you.

Legal Compliance: We may disclose information when required by law or to protect our rights.

Business Transfers: In the event of a merger, sale, or acquisition, your information may be transferred to the new entity.

4. Data Security

We implement appropriate security measures to protect your data. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.

5. Your Rights

Under applicable data protection laws, you have the right to:

Access, correct, or delete your personal data.

Object to or restrict processing.

Withdraw consent for marketing communications.

Lodge a complaint with a data protection authority.

To exercise these rights, contact us at support@shapeshiftlms.com

6. Cookies and Tracking

We use cookies to improve user experience. You can control cookies through your browser settings. For more details, see our Cookie Policy.

7. Third-Party Links

Our Website may contain links to external sites. We are not responsible for their privacy practices and encourage you to review their policies.

8. International Data Transfers

As a UK-based company, we may transfer data outside the UK and EEA. We ensure appropriate safeguards are in place for such transfers.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at support@shapeshiftlms.com