How Pillars scaled training for corporate clients and launched a fully automated B2C business

Before Shapeshift: a platform that couldn’t scale

Pillars is a leader in financial training, offering live instruction, webinars, and on-demand courses. While their old LMS worked for corporate clients, it was never designed for individual learners.

❌ Severe performance issues - High simultaneous user loads crashed the system, making it impossible to expand.

❌ Rigid & inefficient course delivery - Managing live + on-demand training required constant workarounds.

❌ No retail sales functionality - The system couldn’t handle B2C transactions, subscriptions, or automated sales.

❌ Limited reporting for corporate clients - Companies couldn’t see the real impact of their training investments.

❌ High-cost WordPress infrastructure - A patchwork of plugins and expensive hosting fees just to stay operational.At the same time, Pillars was preparing for a major shift—they needed an LMS that could continue serving corporate clients while unlocking a new direct-to-consumer (B2C) revenue stream.

The Shift: why Pillars chose Shapeshift Flex Pro

Shapeshift Flex Pro provided a scalable, hybrid-ready LMS that could power Pillars’ B2B and B2C expansion without limitations.

🚀 Scalability that lasts - Built for far beyond their current user base, ensuring long-term growth.

📊 Stronger corporate reporting - Clients now get clear insights into learner performance, making renewals easier.

🔗 Hybrid learning tools - Supports live training + digital learning with pre-work distribution, in-class material access (PDFs, Excel models, videos, slides), and post-class assessments with ongoing learning paths.

🛍 Fully automated B2C sales - The LMS now supports self-service course purchases, subscriptions, and seamless enrollment for individual learners.

💡 No more WordPress limitations - Eliminated slow performance, server crashes, and excessive hosting costs.

After Shapeshift: a training platform that grows with Pillars

✅ Fully scalable, no performance issues - Ready to handle growth beyond today’s user base.

✅ Hybrid learning, seamlessly integrated - Supports live + digital training without extra admin work.

✅ Corporate client retention boosted - Clients can see the real value of training with automated reporting.

✅ New B2C revenue stream - A fully automated sales process unlocked direct-to-consumer growth.